Three Traits Of A Good Marketing Campaign

Today, American citizens are exposed to hundreds of ads per day. Studies have also shown that people actively try to ignore most of the ads that they see or hear throughout the day. For companies, this means they have to change their strategy to actually get people to pay attention and to stand out amongst the clutter of all of the other ads. For example, one of the major camera makers advertised their battery operated picture lights by traveling all over across the country in a tour bus, stopping at big universities, and allowing students to try out their products. This was a great campaign for the battery operated picture light because it created a buzz since the media was there to cover the event and it was able to get students interested in the product. The campaign worked well because it got the attention of its consumers, they targeted the correct medium, and they knew their audience and went after them. Below are the three characteristics that are essential to have for a marketing campaign to do well in the United States:

1. In order to get attention, the ad needs to be both original and memorable at the same time. Sometimes, companies just make funny ads and individuals usually appreciate them, but then many times people can remember the funny part about the commercial, but they cannot remember the company associated with it. So, the advertisements have to be new, so individuals take notice and so they associate your joke or creative commercial with your product.

2. The marketing campaign needs to be made for the correct medium. For example, an ad for women’s deodorant probably should not be placed in a magazine whose target audience is men. It is important to figure out which media your audience will make use of normally and how you can get your advertisements into or on that medium. If you do not put your advertisements in the correct spots, then the people who are most likely to buy your product or service will not be able to see the campaign, which will be bad for business.

3. Finally, the campaign needs to be aimed at its heavily researched audience. For example, if you are in charge of a campaign for a company that is selling cologne for young men you probably would not create a pink label for the bottle, but you would probably have pretty women featured in the commercial for the cologne as liking the scent on men.

It is really difficult to create a marketing campaign that really stands out from all of the others. Because of this, many companies have turned to viral marketing or buzz marketing by creating a stir and getting United States citizens to talk about their product. Companies have also tried to understand how to get around digital recording devices, since people can record a show and fast forward through the commercials. It will be very interesting to see where advertising and marketing campaigns will be in the next decade because with the invention of technology that helps us block out advertisements, companies are going to have to get a lot more creative to get our attention.